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That is the philosophy behind everything Sam creates. Rhino Shine exists because the products he wanted were not available. So he made them. Every formula is refined through extensive hands-on testing and developed alongside expert chemists to deliver unrivalled results. Today, Sam focuses on driving the brand forward while continuing to test and approve every single product that carries the Rhino Shine name.
Sam Huck is the founder of Rhino Shine and the driving force behind its relentless pursuit of perfection. He began his journey in the world of detailing on his own cars, including two MK1 Mazda MX5s, long before it became a career. What started as a personal obsession quickly evolved into a thriving business built not just on talent, but on the belief that with the right mindset and attention to detail, you can create something truly special.
Sam is also the founder of Definition Detailing, a highly successful business that has seen him flown across the world to work on vehicles and boats for numerous high net worth individuals. From luxury yachts to supercars, his reputation for quality and discretion has earned him a loyal client base and industry recognition. He has been named Car Detailer of the Year by the Corporate LiveWire Prestige Awards every year since 2019.
Where most people saw detailing as just another trade, Sam saw an opportunity to create something greater. From day one, he approached it as a business that could scale. He reinvested every step of the way, charged confidently for the quality he delivered, and kept his focus on long term growth. That mindset led to the creation of Rhino Shine, a range of products developed out of necessity when nothing on the market met the standard he was looking for.
Build what you wish existed.
That is the philosophy behind everything Sam creates. Rhino Shine exists because the products he wanted were not available. So he made them. Every formula is refined through extensive hands-on testing and developed alongside expert chemists to deliver unrivalled results. Today, Sam focuses on driving the brand forward while continuing to test and approve every single product that carries the Rhino Shine name.
Outside of work, Sam is a dedicated family man. He and his partner have two young boys who keep life busy and full of purpose. When he is not thinking about gloss levels or bottle designs, he enjoys watching rugby and taking time to enjoy the life he has worked hard to build.
